Privacy policy

PRIVACY POLICY

Last updated: September 5, 2026

The Reyanne operates this online store and website, including the related information, content, features, tools, products and services made available through the website (collectively, the “Services”).

The Reyanne is powered by Shopify, which provides the e-commerce platform that enables us to offer our products and Services to you.

This Privacy Policy explains how The Reyanne collects, uses, stores and discloses your personal information when you visit our website, make a purchase, interact with our Services, subscribe to our marketing communications or otherwise communicate with us.

For the purposes of applicable data protection laws, including the General Data Protection Regulation (“GDPR”), The Reyanne is the data controller for the personal information described in this Privacy Policy, except where another party acts as an independent controller as described below.

1. Personal Information We Collect

Depending on how you interact with our website and Services, we may collect and process the following categories of personal information:

  • Contact information, such as your name, email address, telephone number, billing address and shipping address.

  • Order and transaction information, such as products purchased, order details, returns, refunds, cancellations and transaction history.

  • Payment information, such as payment method, payment confirmation and transaction information. Payment information may be processed directly by Shopify and/or the relevant payment provider.

  • Customer service information, including information you provide when contacting us regarding an order, return, complaint or other enquiry.

  • Device and technical information, such as your IP address, browser type, device information, operating system, network information and other online identifiers.

  • Website usage information, such as pages and products viewed, interactions with our website, shopping cart activity and how you navigate and use our Services.

  • Marketing information, such as your marketing preferences, newsletter subscription and interactions with our marketing communications and advertisements.

  • Reviews and related content, where you choose to submit a product review or other content through services available on our website.

Customers currently purchase from The Reyanne as guests. We do not currently require customers to create a customer account in order to place an order.

2. How We Collect Your Personal Information

We may collect personal information:

  • Directly from you, for example when you place an order, subscribe to our newsletter, contact customer support, submit a review or otherwise provide information to us.

  • Automatically, when you visit or interact with our website, including through cookies, pixels and similar technologies.

  • From service providers, where they process information on our behalf in connection with our e-commerce operations.

  • From advertising, analytics and marketing partners, where permitted by applicable law and in accordance with your consent choices where consent is required.

3. How and Why We Use Your Personal Information

We process personal information only where we have an appropriate legal basis under applicable data protection law.

Providing and Fulfilling Your Order

We use your information to:

  • process and fulfil your orders;

  • process payments;

  • arrange shipping and delivery;

  • manage returns and refunds;

  • communicate with you about your order; and

  • provide customer support.

Where necessary to provide products you have ordered, this processing is based primarily on the performance of our contract with you.

Legal and Regulatory Obligations

We may process and retain certain information where necessary to comply with our legal obligations, including applicable accounting, tax, consumer protection and regulatory requirements.

This processing is based on compliance with a legal obligation.

Security and Fraud Prevention

We may process information to protect our website, transactions, customers and business, including to detect and prevent fraud, misuse, security incidents and other unlawful activity.

Where applicable, this processing is based on our legitimate interests in operating and protecting our business and Services securely, provided that those interests are not overridden by your rights and interests.

Customer Service and Business Operations

We may use your information to respond to questions, resolve problems, administer our Services and improve our business operations.

Where appropriate, this processing is based on the performance of our contract with you and/or our legitimate interests in providing effective customer service and operating and improving our business.

Marketing and Advertising

If you subscribe to our marketing communications or otherwise provide the required consent, we may use your personal information to send you marketing communications, including information about our products, collections, promotions and other news from The Reyanne.

We may also use cookies, pixels and similar technologies to measure advertising performance and, where you have consented, provide or facilitate personalised advertising.

Where required by applicable law, these activities are based on your consent.

You may withdraw your consent at any time. You can unsubscribe from marketing emails using the unsubscribe link contained in our emails and can manage applicable cookie preferences through the cookie preference controls available on our website.

Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

4. Cookies, Pixels and Similar Technologies

The Reyanne uses cookies, pixels and similar technologies for purposes including:

  • operating and securing our website;

  • remembering relevant preferences;

  • understanding website performance and usage;

  • measuring advertising effectiveness; and

  • providing personalised marketing and advertising where you have consented.

We use advertising and tracking technologies associated with services including Meta/Facebook and Instagram, TikTok and WeTracked.

Where required under applicable law, non-essential cookies and tracking technologies are used only after you have provided the required consent.

You can manage or withdraw your cookie choices through the cookie preference controls available on our website.

Please note that certain cookies are necessary for the operation, security and essential functionality of the website and therefore cannot always be disabled through the same consent mechanism.

5. Service Providers and Third Parties

We may share or make personal information available to service providers where necessary for them to provide services to us or to you.

These may include:

  • Shopify, which provides our e-commerce platform and related services;

  • payment processing providers;

  • shipping and fulfilment providers;

  • Klaviyo, which we use for email marketing and related customer communications;

  • Judge.me and Loox, which provide product review and related services;

  • Meta, including Facebook and Instagram, for advertising and measurement;

  • TikTok, for advertising and measurement;

  • WeTracked, for tracking and advertising attribution services; and

  • other technical, security, analytics or professional service providers necessary to operate our business.

These service providers may process personal information on our behalf or, depending on the service and circumstances, act as independent data controllers under their own privacy terms.

We may also disclose personal information where required by law, legal process or a competent authority, or where necessary to establish, exercise or defend legal claims or protect our rights and the rights of others.

We do not disclose personal information to third parties for purposes unrelated to our business operations except where you have consented, directed us to do so or disclosure is otherwise permitted or required by law.

6. Shopify

Our store is hosted and powered by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of our store in order to provide its platform and services.

Information submitted through our store may therefore be transmitted to and processed by Shopify and relevant service providers, including in countries outside the country in which you reside, subject to applicable data protection requirements.

Certain Shopify services may involve Shopify processing information for its own purposes. You can learn more about Shopify's privacy practices and exercise applicable privacy choices through Shopify's Consumer Privacy Policy and Privacy Portal.

7. International Data Transfers

Some of our service providers may process or store personal information outside the European Economic Area (“EEA”).

Where personal information is transferred outside the EEA, we take steps, where required, to ensure that an appropriate level of protection is provided in accordance with applicable data protection law.

This may include relying on an adequacy decision adopted by the European Commission or appropriate safeguards such as the European Commission's Standard Contractual Clauses.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to fulfil orders, provide customer service, maintain appropriate business and transaction records, comply with legal, accounting and tax obligations, resolve disputes and establish or defend legal claims.

Different categories of information may therefore be retained for different periods.

When personal information is no longer required, we will delete, anonymise or otherwise handle it in accordance with applicable law.

9. Security

We take reasonable organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

You should therefore avoid sending sensitive or confidential information to us through unsecured communication channels.

10. Your Rights Under the GDPR

If the GDPR applies to you, you may have the right to:

  • request access to the personal information we hold about you;

  • request correction of inaccurate or incomplete information;

  • request deletion of your personal information in certain circumstances;

  • request restriction of processing in certain circumstances;

  • object to certain processing, including processing based on legitimate interests;

  • receive certain personal information in a structured, commonly used and machine-readable format and request data portability, where applicable;

  • withdraw your consent at any time where processing is based on consent; and

  • lodge a complaint with a competent data protection supervisory authority.

These rights are subject to the conditions and limitations established by applicable law.

To exercise your rights, please contact us at support@the-reyanne.com.

We may need to verify your identity before fulfilling certain requests.

11. Marketing Communications

If you have subscribed to receive marketing communications from The Reyanne, you may unsubscribe at any time by clicking the unsubscribe link included in our marketing emails.

Unsubscribing from marketing communications will not prevent us from sending necessary transactional or service communications relating to an order you have placed.

12. Children's Privacy

Our Services are not directed at children, and we do not knowingly collect personal information from children for the purpose of providing our Services to them.

If you believe that a child has provided personal information to us inappropriately, please contact us at support@the-reyanne.com.

13. Third-Party Websites

Our website may contain links to websites, social media platforms or other services operated by third parties.

We are not responsible for the privacy or security practices of third-party websites or services. We encourage you to review their privacy notices before providing personal information to them.

14. Complaints

If you have concerns about how The Reyanne processes your personal information, please contact us first at support@the-reyanne.com so that we can review your concern.

You also have the right, where applicable, to lodge a complaint with the competent data protection supervisory authority.

As The Reyanne is established in the Netherlands, the relevant Dutch supervisory authority is the Autoriteit Persoonsgegevens.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, technologies, service providers, business practices or applicable legal requirements.

When we update this Privacy Policy, we will publish the revised version on our website and update the “Last updated” date above.

16. Contact Us

If you have questions about this Privacy Policy, our privacy practices or wish to exercise your data protection rights, please contact:

The Reyanne
Order 20 C0611
2491 DC ’s-Gravenhage
The Netherlands

Email: support@the-reyanne.com

For the purposes of applicable data protection law, The Reyanne is the data controller of the personal information described in this Privacy Policy, except where otherwise stated.